It will fundamentally change the way the Business you built operates.
Are you OK with that? Really?
Because if you do want to pursue this path, you will need to be.
You started the business one way, which may now potentially look and feel a whole lot different. And you have to be fine with this evolution. If you find you are not then maybe it’s time to best get out of the way…
If you want your Business to be 21st century ready, then going Online has to feature as part of the growth plans. This is where you start treating your business with respect and as the asset it is, not just as a cash cow.
If your business is to no longer look and feel like your business, is this palatable to you? Is it something you can continue and run with? Or is this highlighting bigger decisions that need to be made?