why start with an Online Strategy in mind?

If you’ve been reading my blog for any length of time, you will know that I bang on about “start with the end in mind“. And how it’s really hard to do that without knowing what the “end” can look like. Throwing an Online Strategy...

why we love Top 10 lists…

PSYCHOLOGISTS HAVE DISCOVERED A “TOP-10 EFFECT,” WHERE PEOPLE LUMP THINGS INTO ROUND-NUMBER GROUPS AND VIEW EVERYTHING ELSE AS INFERIOR. THE LESSON? NEVER, EVER BE 11TH. The business lessons for the Number 11’s of the world is pretty clear: crack the...